Retirement Planning for Women

Today, women control a third of total U.S. household financial assets—that's more than $10 trillion. In less than a decade, that number is expected to significantly increase to $30 trillion.1 

As American women become recipients of this considerable transfer of wealth, financial professionals should consider how best to use this opportunity to offer their guidance and build their businesses. 

Why Focus on Women as Investors?

Here are the numbers. 

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3 to 5

The number of years in which an unprecendented amount of assets will shift to U.S. women.1

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$30T

The projected worth of the assets managed by women in 2030.1

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51%

Percent of personal wealth (an estimated $22 trillion) controlled by women in the U.S.2

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$700B

Revenue opportunity left on the table by women.3

Challenge Women Face in Retirement Planning

Helping women overcome their unique obstacles to the retirement they deserve can add even more value to the services you provide. 

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Outliving their money

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Falling behind due to salary gaps

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Paying higher prices than their male counterparts for many goods and services

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Having to reduce their working years to care for children and/or aging parents

Find, Engage, and Retain Female Clients with These Tools for Your Practice

The following tools are for financial professional use and are designed to help you act on this growing opportunity and engage with female clients more effectively. 

Prospecting to Women
Women's Client Seminar Invitation
Women. Confidence. Retirement. Overview
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1Baghai, Pooneh, et al. “Women as the next wave of growth in US wealth management,” McKinsey & Company. July 29, 2020.
2Demasters, Karen. “Women Hold Majority of Personal Wealth, But Still Minorities In Advisory Field.” Financial Advisor. March 25, 2020.
3Clempner, Jessica, et al. “Serving Women as Financial Services Customers: Women in Financial Services 2020,” OliverWyman.

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